Did you know that 80 percent of small businesses use at least one form of social media to help market their company? 54% of all small business owners say they could use some help learning to effectively use search engines and social media platforms, like Facebook and Twitter, as a means of web marketing. Maybe, as a new business owner, you find yourself asking why you should bother with SEO. Maybe you are a veteran businessman who is deciding whether or not it is worth your time to seek out local seo training to help improve your reach on the web. Here are three reasons seeking out training in SEO techniques is a crucial part of effective internet advertising.
- Everything Begins with Search
- Effective Blogging Equals Big Numbers
According to Search Engine Journal, 93% of web experiences begin with a search engine. In raw numbers, according to comScore qSearch, 4.9 billion internet searches are conducted per month, equaling 1,890 searches every second on some search engines. As Search Engine LandRanking is Key
Consider that 42% of web users click the top-ranking link in their search engine results. Local seo training can help you and your employees learn how to get high ranking so that you can generate improved click-through rates. According to Matt McGee of Search Engline Land, 80 to 90% of web users will ignore sponsored links whose originators pay to have them artificially placed at the top of the page. This means that you need to know how to write engaging, useful, targeted web content utilizing search engine optimization. This results in organically high ranked webpages.
Blogging can be argued to be the backbone of successful SEO websites. Did you know that 57% of businesses have acquired at least one customer through their blog? According to BlogHer, 81% of U.S. online consumers trust the information they find in the blogs they read. This makes blogging one of the most powerful SEO tools as it represents a unique opportunity to engage consumers and have them trust what you are saying. As HubSpot points out, blogging can generate 97% more inbound traffic to your webpage which may translate to increased revenue. Why? People feel more comfortable sharing well written, useful content through their social networks.
If you have been wondering why you need to seek local SEO training, hopefully your questions have been answered. Learning to write high ranking, quality blog posts that can be found easily by search engines is the first step toward effective internet marketing. If your employees lack the know how, get them the education they need right away.
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