In today’s word, more and more consumers are turning to the internet to find the products and services that they need. Therefore, if you are running a business in the Portland area, Portland internet marketing is absolutely essential. Important aspects of online marketing include SEO Portland, social media marketing, and Portland web design.
SEO, or Search Engine Optimization, also known as Portland search engine marketing, is a particularly important aspect of online marketing, as consumers are increasingly using search engines to find products and services to purchase. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing. SEO relies on a variety of different techniques to raise a website’s ranking. Unique localized page content (for example, reviews, directions to the store or service, or city specific user generated content) is a good way to increase Google ranking.
However, if you’re company doesn’t have the time or the talent to preform SEO services in house, it can be advantageous to consider SEO companies.
Social media is also an important piece of online marketing; at least 65 percent of adult internet users say they use at least one social networking site. Often an internet marketing agency will include social media marketing campaigns as part of their services. Blogging is particularly important. 57 percent of businesses have acquired a customer through their company blog.
You may also want to look into Portland web design through website design companies or a website design service . A Portland web design firm can develop a high quality, professional looking website for your business. Designing a good website can be tricky, requiring extensive knowledge of HTML and coding. Furthermore, graphic designers are an important piece of the web design puzzle, as are effective copywriters and SEO analysts. A Portland web design service can provide a high quality, professional final product. Links like this.