To Buy Or Not To Buy The Demographics Pulling The Real Estate Market Back Into The Spotlight


How does real estate and cloud technology mix?

With the housing market rising and dipping faster than many can keep track, it might be easier to ask how it couldn’t. Technology makes everything simpler, even industries moving at the speed of light, and saves you both time and money. You have to consider new demographics seeking out your skill set. You need to figure out how to apply your CMA reports productively instead of scrounging around in the dark. You need to make sure your prices reflect current standards without selling yourself short.

CMA reports and CMA tools could be your saving grace in a difficult period. Let’s take a look at how.

Common Concerns About Real Estate

Everyone has their hopes and fears about real estate, whether it’s a family looking to buy a three-bedroom house or a real estate agent that wants to take advantage of recent social changes. Pinpointing your own frustrations is the only way to proceed with confidence when going forward. A recent study found an overwhelming majority of consumers at 95% citing design over content as the main reason they trusted a website at all, making content marketing one of the biggest concerns of real estate agents today.

Recovering From The Housing Market Crash

The housing market crash threw everyone for a loop. Fortunately, industry studies have concluded it has since regained some of the losses experienced in 2008. The median home prices rose by 16% from $177,000 to $207,000 in less than a decade. Nearly 20% of all the homes sold in 2016 were also purchased for investment purposes. CMA reports are simply a technological upgrade of your old-fashioned methods of determining which way the wind is blowing. Not only do they keep your numbers in-tact, they clue you in as to what people are looking for.

The Growth Of Homeownership Today

Despite fearful claims to the contrary, homeownership has never looked better. Millennials and Gen Yers made up around 35% of home buyers back in 2017, a number that is expected to rise as more people from different walks of life seek more independence. Not only do you need to keep track of industry growth, you also need to keep a close eye on marketing. The National Association Of Realtors found a little over 55% of buyers under the age of 36 found their homes online rather than in-person. This leads us to customer preferences and what you should expect to be asked at any given point in time.

Customer Preferences In Housing

Gone are the days of long driving excursions and lengthy interview processes. The world moves faster than ever and real estate agents that want to stay ahead of the pack need to reach out to customers in a way they feel most comfortable. The next decade has seen 80% of residential growth rising in suburban communities. Customers also much prefer to glean useful information, browse amenities and even ask questions online. Not only should you keep CMA reports close at hand, you also need to make sure your website is polished, easy to browse and filled with high-quality photos.

The Benefits Of CMA Reports For Real Estate

You know that customers are starting to prefer the benefits of digital tours over physical ones. You’re aware homeownership is on the rise among multiple demographics. How do CMA reports fit into your day-to-day work? The value of the American housing stock increased by 6% in 2017, according to recent estimates, and the median sales price of new houses sold this year was at $325,000. Staying up-to-date on every change, no matter how minute or seemingly irrelevant, is one of your best assets toward providing your customers with what they need.

Real estate software, just like updating programs in your home computer, is done to make your job easier. How could a cloud stream of CMA presentations help you sell homes?

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