Did you know that, according to an Efullfillment Trends report, in order to account for the increasing sophistication of ecommerce fulfillment services and to achieve a unified brand experience, about 40% of retailers now outsource some or all of their efulfillment everyday operations?
It might seem like a good idea to keep all your business operations in one place so that you maintain a low overhead. As your business grows, however, this becomes an increasingly difficult model to follow. If you sense that your company would be better served by fulfillment solutions, then here are three things you should keep in mind while looking for an affordable, responsible fulfillment center.
1. Quick Shipping
Customers appreciate quick shipping times, and in fact, studies have shown that 48% are not willing to wait more than five days to receive the majority of their purchases. For many of these individuals, receiving a product late will impact their opinion of your brand, whether it is fair or not. Pick a fulfillment center that can ship out the same day an order is received.
2. Consider Location
Have you ever wondered why fulfillment center s often seem to be in the middle of nowhere? Geographic location can actually have a big impact on how quickly goods can get to your customer, which is why states located in the middle of the country tend to see the most shipping. If you were to invest in a company that operated only out of California, for example, it could take twice the normal length of time for a package to reach New York or Florida. A central location allows for uniform shipping times and rates for your customers. Kansas, Nebraska, Missouri and Iowa are examples of popular shipping states.
3. Assistance in Information Gathering
Did you know that 40% of surveyed shoppers said they abandoned items in their cart when the shipping and handling costs were listed too late in the purchase? Information like this can help shape how you market and price your goods. A good fulfillment center will have a system in place that helps you track and access information about what your customers are buying, and why they bought it.
What has your experience with ecommerce fulfillment services been like? Read this for more.