How caught up are you concerning online marketing strategies? If you’re feeling a little behind as of late, never fear — digital technology moves at the speed of light and leaves everything from small businesses to large corporations scrambling to keep up. Thankfully, advertising agencies work night and day to bring you the best resources in online marketing so you can spend less time fussing and more time getting your brand out there for everyone to see.
Did you know that over 90% of all online experiences begin with a search engine? Because of this search engine optimization has risen to the top of the online marketing list for most businesses, proving a reliable method that just keeps on giving for both consumer and brand. There are well over 100 billion global searches conducted on a monthly basis. Why not take advantage of it with a search engine marketing agency?
The gift that just keeps on giving is pay per click, also known as PPC. This is widely considered one of the most efficient ways of garnering steady revenue through pageviews and advertisements — businesses make an average of $2 in revenue for every $1 they spend on Adwords, for example. Over 80% of all company leaders say they either feel ‘good’ over ‘very good’ about the PPC market. Over 50% of respondents to a recent survey said lead generation was the most important objective of their PPC strategy.
If your website isn’t optimized for mobile devices, such as tablets or smartphones, you could be missing out on some vital earnings. Mobile devices account for at least half of all paid search clicks and more business is being conducted on the go. Optimizing your website for mobile is easy to do and will ensure your business isn’t lost in the shuffle in favor of faster options. Related to mobile usage is web development and design.
Not to be underestimated, web design is a crucial element in your business repertoire. Nearly half of all customers say a website’s design is their number one criterion for determining whether or not a company is credible or trustworthy. In fact, customers will even abandon a web page if it takes more than three seconds to load. Try to avoid memory hungry advertisements and garish color schemes — when it comes to communication design, less truly is more.
Using Online Marketing
The most efficient strategy is using multiple resources at once. Your competitors aren’t going to skimp out on quality, so neither should you! A simple and efficient web page will hold a customer’s attention, while a constant PPC or SEO campaign will ensure you’re never lacking for new eyes on your brand. Optimizing your brand for mobile will extend your reach, to boot, making online marketing a web of results that will carry you into long-term success. How will you change your approach today?