Catalogs are a highly underutilized marketing resource. In recent years, many businesses have decided to end their catalog marketing campaigns, but this is a huge mistake. Data shows that printed advertising resources have a higher response rate than digital ads, and some research even indicates that younger customers are especially captivated by this form of marketing.
One theory as to why physical media are so effective is that they force customers to confront reality. A customer is likely to view an online ad as less “real” than something they can hold in their hands, making tools like catalogs more impactful than digital alternatives.
A particularly useful way to implement catalog marketing is to provide customers with a catalog after they visit your business. If the customer was happy with the products or services they received, they will be reminded of their satisfaction when they pick up the catalog and feel inspired to order something else.
Of course, be aware that catalog marketing is more expensive than digital marketing. Paying for the cost of materials can be 50 to 100 times more expensive than sending an email, so it’s important to plan a budget before you invest in printing any catalogs.
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Catalogs are a highly underutilized marketing resource. In recent years, many businesses have decided to end their catalog marketing campaigns, but this is a huge mistake. Data shows that printed advertising resources have a higher response rate than digital ads, and some research even indicates that younger customers are especially captivated by this form of marketing.
One theory as to why physical media are so effective is that they force customers to confront reality. A customer is likely to view an online ad as less “real” than something they can hold in their hands, making tools like catalogs more impactful than digital alternatives.
A particularly useful way to implement catalog marketing is to provide customers with a catalog after they visit your business. If the customer was happy with the products or services they received, they will be reminded of their satisfaction when they pick up the catalog and feel inspired to order something else.
Of course, be aware that catalog marketing is more expensive than digital marketing. Paying for the cost of materials can be 50 to 100 times more expensive than sending an email, so it’s important to plan a budget before you invest in printing any catalogs.
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