Facts on Direct Mail Marketing

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The first incarnation of the iPhone was released in the year of 2007. Since that year, technology has expanded at an unpredictable rate and has changed the landscape of our culture in so many ways. Technology has not only improved the way in which we communicate with one another, it has even changed how we interact with business.

Before the creation of email, many companies made a profit from direct mail marketing. Direct mail marketing companies work in a way that is quite simple, they email their marketing information directly to a consumer. This may sound silly now, but at one point in time, this was incredibly effective.

Here are all of the facts you should know about direct mail marketing companies.

Data has been collected and has revealed that just about 66% of all consumers are much more likely to remember to use a voucher if they have a physical copy to carry around. This is one way in which direct mail marketing companies rope in consumers for their product. They work to get consumers physical coupons that will bring them to their store, many places such as grocery stores use this tactic quite often.

Just about 93% of all shoppers state that they enjoy direct mail and even prefer it in terms of helping them make purchases. The response rate for direct mail households to direct mail marketing companies is 3.7% which is higher than mobile phone response, email, social media, and even internet display. Almost 40% of all consumers believe that they will try a business for the first time simply due to direct mail advertising sent by direct mail marketing companies.

According to customers, 31% of all direct mail sent by direct mail marketing companies include personalized content that the customer finds useful. Out of 1,000 large business, throughout 10 different industries, yielded information revealing that more than 60% of all respondents’ campaigns were personalized. The return on investment ratio for direct mail marketing companies is, on average, 13-to-1.

Printing, wholesale printing services, and direct mail marketing companies still have an effect on customers today. USPS conducted a study that revealed 60% of all direct mail recipients ended up visiting a promoted website, which means that direct mail marketing companies have the greatest influence on first-time shoppers. It also revealed that 77% of all millennials pay attention to direct mail advertising.

Another survey revealed that 90% of all millennials believe that direct mail advertising is reliable and useful. Oversized postcards have the strongest response rate over all other mediums. The same survey also revealed that nearly 50% of all millennials ignore internet ads whereas only 15% ignore direct mail advertising sent by direct mail marketing companies.

In Conclusion

Every single week there are a large number of direct mail marketing companies that will send direct mail advertising to consumers across America. While some of these consumers may ignore the direct mail advertising, data has proven that a large portion of Americans actually deeply value this form of marketing. If you want your business to have success then one of the best ways to market and advertise is through direct mail marketing companies that offer their services to you.

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