When it comes to various types of signage, the United States has a great deal of it. Drive through any given community and you are likely to find everything from electronic signs for businesses for outdoor signs for schools to signs for churches and even signs for municipalities and signs for government buildings. Signage is utilized in many parts of the world, as a matter of fact, and is hugely important in all of our lives, even if we do not consciously recognize this fact. Without signage, as a matter of fact, the way that we operate in this world would be quite hugely different indeed.
For instance, electronic signs for businesses are critical for drawing in customers, as up to 35% of all customers actually only find out about a business because they see a sign advertising one, a sign such as the electronic signs for businesses that can be seen all throughout the country. Electronic signs for businesses can lead to a great many walk in customers as well, as seeing a sign and being prompted to go into a store as a result is something that occurs in many cases. Very nearly one fifth of all walk in Best Buy customers will actually enter the store as a direct result of signage.
The location of electronic signs for businesses is also quite critical. After all, you want the highest concentration of customers to see your sign. In order to do this, having your sign within a five mile radius of your store location is highly recommended, thanks to the fact that most people (up to 85% of them, as a matter of fact) will actually only shop within five miles of their home. Keeping your electronic business signs close to your physical location can help to draw in customers who are local to the area.
In addition to this, on-site signage is also critically important, be it found in window decals, free standing sign holders, or electronic signs for businesses. The power of on-site signage is so impressive, as a matter of fact, that having on-site signage for your store is equivalent to taking out as many as 24 newspaper adverts over the course of just one year – and full sized ones, for that matter. Having electronic signs for businesses directly outside of your store can certainly be beneficial, therefore, even driving up overall revenue by as much as 7%, if not even more than that.
And in addition to electronic signs for businesses and the like, billboards also play a very important role towards generating a larger customer base. After all, very nearly 40% of all people actually look at nearly every billboard that they pass by, and nearly three quarters of all people pay attention to at least some of the billboards that they are encountering. Because of this, many people will find products and experiences that they are interested in, something that is largely beneficial indeed, as it has been found that nearly 70% of all people (around 68%, to be a bit more specific) make at least some of their shopping decisions while still in the care.
Billboards can even be ideal for recommending events and restaurants. Around 58% of all American adults have found at least one restaurant that they have tried out as a result of seeing it on a billboard. And this same percentage has also found an event of interest in this same way. It is clear to see that billboards are critical for drawing the eye of the potential customer for all kinds of different things indeed.
At the end of the day, signage of all kinds, from signage for businesses and beyond, isn’t going anywhere anytime soon. Signage is critical for disseminating information to the larger population of the United States and is certainly very important from a business perspective as well. Without signage, the world would be a very different place indeed. Ultimately, in fact, signage will likely even become more highly utilized in the years that are ahead of us.
