4 Things to Remember When Designing Labels

Grabbing the attention of consumers can be difficult. Every customer who comes into your store is being exposed to approximately 3000 ads in a single day. Bombarded with this kind of information overload, consumers make between six and 10 impulse buys in the average store and make a decision about buying in less than seven seconds.

What’s going into your label display stand is a crucial part of grabbing consumer attention. What’s in the lobby sign holder is an important way of making sure that you get the vital business that you need. Custom retail displays can all make the difference when you’re trying to get that last dollar.

Measure, Measure, Measure

Having an ill-fitting label is worse than no label at all. Carefully measured everything so that your labels will perfectly fit the packaging or the label display stand. This makes you look professional, organized, and trustworthy.

Design The Right Way

CMYK

Designs should always be done in CMYK format and never in RGB. Unfortunately, the RGB color format is the default setting for a lot of applications. RGB only uses three colors. CMYK uses four and produces a much better look. Most printers these days, especially commercial printers, use CMYK by default.

All you have to do is change the default setting in whatever design program you’re using.

Application

Speaking of design applications, don’t ever be tempted to use Adobe Photoshop or Microsoft Word when you’re designing the labels for your label display stand. Microsoft Word cannot design any type of art a useful way, and it will not look good or make a high-quality label. Photoshop works a little bit better, but not as well as Adobe Illustrator. Adobe Illustrator is always the best choice for designing labels, as it defaults to high-quality vector images and there’s no pixelation when you try to resize.

The Big Picture

As you’re thinking about your display for each individual item, don’t forget to consider how they will look when they’re all together on the shelves or table. This is especially a concern if you’re trying to promote your own in-house brand. The last thing you want to do is put your label display stand where it will be drowned out by the labels of the big brands. Here’s how to do it:

  • Make the product the point. You can always add extra information on the label, such as an ingredient list, but you need to make sure that it’s crystal clear what exactly is in the package, even from a distance.
  • Look for an ugly competitor. If you want your product to stand out on the shelf, don’t put it next to competitors who have billions of dollars to invest in label design and advertising campaigns. Put on the shelf next to the ugliest competing products that you can find. Just make sure that yours looks better!
  • Go transparent if you can. if you need to use the label display stand, that’s fine. When it’s possible, use packaging that allows your item to be seen through it, and let that be your label and your design. Everyone likes to see what they’re buying, and when customers can see, they tend to spend.

Don’t Skimp the Basics

There are two basics that you need to always remember: proofread, and use high quality images. The last thing you want is to proudly set out your label display stand with a terrible spelling error. That might be a great way to get mocked on the Internet, but it’s not a great way to sell.

High quality images are another crucial basic. If you’re going to have an image at all, never forget that you can make a nice label look like a trash in seconds simply by forgetting that an image that looks great on the computer very often does not look good printed out, unless it has vectors and is a high-quality DPI, or dots per image. Never use .jpg, .gif, or .png files. These are all really low quality. You want images with a minimum of 400DPI.

If you want to stand out, you have to put in the work to make your store display ideas shine. Make sure what you’re putting in your label stands is working for you.

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