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    Tips to making the best signs to attract customers

    Written by Business Training Video. Posted in Custom sign design, High quality signage, Signs pittsburgh pa

    Signs are one of the biggest and best ways to attract customers to any business. Having an attractive business sign shows how professional you are in the business world and can be a great way to make a positive first impression. Proper signage can produce up to 75% of your customer base and referrals. Here are some tips to create the best sign and some things to avoid.

    Try to stick to very simple script that can be read from a distance. Don’t try to get too fancy and use a handwriting that is hard to read. When you spend money on a high quality sign you want to be able to read it from the road and not confuse people. Fancy writing may look nice in a small setting but it can get muddled and cursive writing is dropping out of the scene. Bold thick letters can make a better impression and can be very noticeable.

    Use colours that comment each other well on your commercial signs. If you use a dark colour for the writing use a light colour for the background to make it stand out

    Do’s and Don’ts of Custom Signage

    Written by Business Training Video. Posted in Custom sign design, High quality signage

    Signs are used for many reasons, but the main reason is for stores to entice customers to come inside, look around or buy certain products. Start up businesses attract over half of their new customers with custom signs, and these signs can actually increase a company’s current customer base by as much as 75%. Obviously using signs is beneficial, however there are certain things that you should and shouldn’t do when it comes to advertising signs.

    Do’s

    Make Your Brand Stand Out

    The point of designing signs and having custom signage made is to draw attention to the product that you are trying to sell. Make sure that your custom signs highlight your brand. Ensure that people will know exactly what is being advertised, otherwise your custom sign design will not produce the results you were hoping for.

    Choos