Do’s and Don’ts of Custom Signage

Signs are used for many reasons, but the main reason is for stores to entice customers to come inside, look around or buy certain products. Start up businesses attract over half of their new customers with custom signs, and these signs can actually increase a company’s current customer base by as much as 75%. Obviously using signs is beneficial, however there are certain things that you should and shouldn’t do when it comes to advertising signs.

Do’s

Make Your Brand Stand Out

The point of designing signs and having custom signage made is to draw attention to the product that you are trying to sell. Make sure that your custom signs highlight your brand. Ensure that people will know exactly what is being advertised, otherwise your custom sign design will not produce the results you were hoping for.

Choose the Right Location

Making sure that you sign is in the right spot to attract more customers will be beneficial for the business. If many people walk past your store, place your sign in a window so they see it as they are walking past to draw them inside the store. More than half of all consumers admit that they have not entered an establishment simply because there was no sign. If you have a booth inside of another store, place your custom signage by the front of your booth, to help you stand out and entice customers to visit you.

Choose High Quality

There is nothing worse than getting something, realizing that it works, then having it not last as long as you anticipated or as long as you need it to. Choose high quality custom signage to ensure that your signs last as long as you need them to. Choose durable material if it will be outside and make sure that it is the right material to meet your needs and last as long as you expect it to. Don’t skip quality just to get a better price, or you may end up spending more replacing your sign when it doesn’t live up to your expectations.

DON’TS

Blend in

Your custom signage should draw attention immediately. In order to do this make sure that your design stands out. If you choose something generic customers will walk right by without thinking twice. You have second to catch your customers interest and draw them in, so do this with custom designs that stand out from the crowd.

Overwhelm Viewers

Putting too much information on your custom signage can actually have the opposite affect of what you want. Too much information can confuse viewers causing them to ignore the information and walk on by. Try to only include relevant information that you want them to remember.

Go too Low

You want to catch as many people’s attention as possible, which means your sign must be easily visible from eye level. To achieve this always aim to make your custom signage no lower than standing eye level of customers. If customers have to look for your sign, they may find other products first before seeing your sign, which means they may buy something other than what you are using your custom signage to advertise.

Keep these Do’s and Don’ts in mind when deciding on what sign is best and where to put it. Your sales and customer base will benefit significantly by a correctly placed sign, so do some research and use trial and error to decide the best location. Overall, with a little work and research you will find the perfect location and reap the significant benefits of a perfectly placed sign. sac michael kors pas cher sac michael kors pas cher sac michael kors pas cher

Leave a Reply

+