Your website is one of your best tools. What happens when it’s missing a few key features?
The first, and most obvious, consequence is losing visitors. The second is failing to provide repeat customers the high quality they’ve come to expect. The last can include not being able to navigate your own site and blog in accordance with changing technological norms. This sounds like a lot to manage, but it’s nothing an SEO website design company can’t handle. Indeed, they can provide you a full package that addresses every aspect of the marketing funnel.
From enticing customers to stick around with an appealing landing page to a beautiful layout, you’ve got more than enough tools at your disposal. Here is a step-by-step guide you can follow to get started.
Customize Your Website For SEO
You’ve been hearing a lot of talk about SEO and how it helps businesses stand out. How does it work, though? Short for ‘search engine optimization’, the function of SEO is to make your business stand out in search engine rankings. This means helping you create organic and informative content with useful keywords, guiding customers to your blog or site on a regular basis. Over 40% of marketing firms used SEO in 2016 and up to 70% of marketers claim content creation as the most useful SEO strategy.
Optimize Your Site For Mobile Devices
What use is a website that can’t be browsed anywhere? Considering how often people browse services or products on-the-go, this is an element you can’t afford to miss. Google receives over 63,000 searches per second, according to industry analytics, and the number of mobile search users is expected to reach 220 million by 2020. Your site has just three to seven seconds to catch a customer’s attention before they leave the page. If a page breaks on their cell phone or tablet, you can kiss that opportunity goodbye.
Maintain A Regular Blog Presence
Customers visiting your page is nice enough, but how do you get them to stick around? Create regular content with the aid of an SEO website design company that peaks their curiosity or answers their questions. A recent study saw 80% of businesses believing blog content to be a very important strategy for their business. This blog can be updated every week with industry developments or updated three times per week with short videos and infographics. There are a ton of great ways to keep your customers hungry for more.
Design A Simple, Appealing Layout
An ugly website is an ignored website. This is part of the snap decision process so many customers go through when searching for solutions to their problems. Keep your color schemes simple — no more than three — and make sure your information is very easy to find. An SEO website design company knows how to tailor your web design to suit your industry, dividing it into sizeable chunks based on color and content. More than 80% of people will perform online research before committing to a big purchase.
Talk To A Custom Website Designer
A sloppy landing page that doesn’t grab attention, broken links that force customers to walk backwards…are these problems you need? If you answered no, then it’s time to contact a custom web design firm. Every single tool you need to stand out in a crowded digital market is available in one place. You can start with redesigning your website’s layout, then moving on to mobile optimization and SEO for additional reach. Over 15 million small businesses invest time and money into SEO because of its strong value.
Your website is a great way to reach out to customers. Make sure you’re taking advantage of it with an SEO website design company on your side.