In today’s saturated market, it’s more important than ever that your product is able to stand out for all the right reasons. There’s no more effective way to do that than with custom branded packaging. When retail packaging methods are used correctly, they’ll ensure that consumers are drawn to your product and are sure to make a purchase. But the art and science behind product packaging can be overwhelming for many people, so we’ve compiled a list of the top four tips to keep in mind when you’re having custom product packaging designed for your brand.
- Keep it simple
When it comes to packaging — whether it be retail or industrial packaging — it’s best to keep things simple and clear in order to be effective. Don’t go overboard with graphics or fancy fonts. When you look at a product on a shelf, you should immediately be able to identify both the brand and what the item is used for. If you have any doubts about either point, then the main goal of custom product packaging hasn’t been met. After all, if a customer can’t tell what the product is or who makes it, he or she will not make the purchase. Luxury items like perfume or makeup sometimes skirt this rule, but in general, you need to be obvious and uncomplicated about the item and the company who makes it in order to be successful.
- Be original
At the same time, keeping it simple does not mean you should be boring. In order to stand out, you need to highlight what makes the product and brand special. You can be clever to draw people in, or create something aesthetically pleasing that makes shoppers want to get a closer look. Give customers a real reason to purchase that product over the countless other products on the market. Study what’s already out there and aim to set yourself apart in a way that’s visually appealing and exciting to customers. Stay true to your company’s branding; authenticity and originality is what consumers want to see.
- Stay honest
Your packaging should always accurately reflect what’s inside. Whether you choose to show a depiction of the actual product or choose a visual representation that seems enticing, make sure that it makes sense with what’s on the inside. Customers will not continue to buy your product if the retail packaging doesn’t match the product. It’s a fine line to walk at times, but remember that food packaging is not like food photography. What you show on the exterior should be appealing, but it shouldn’t be dishonest.
- Focus on function
Both retail and industrial packaging needs to be practical, above all. A great design is vital to sales, but the reason customers will want to continue using the product comes down to quality — and that includes the packaging. Although being innovative can’t hurt, you want to think about the needs of your customer base and how consumers will want to use your product. Don’t implement a kooky design just for the fun of it. Make conscious choices based on how well the packaging will serve your product and how it will increase its function.
When you have specialty packaging that pops and packs a punch, you’ll be able to focus your efforts on on other practical industrial packaging needs and on product quality to ensure your company is associated with total consistency, honesty, and excellency. Follow these four tips and you’ll be well on your way to making a big impact in the marketplace.