Is your business looking to improve its customer satisfaction? If so, you are not alone. Business owners all over the world understand that over 90 percent of unhappy customers will not do business with them again which makes customer service a top priority. The good news for you as a business owner is that there are dozens of proven strategies to improve customer satisfaction, and many of them can be implemented immediately. Below are three of those strategies:
1. Improve Your Branding – Did you know that adding color to your logo can increase your brand recognition by up to 80 percent? Branding is incredibly important and one way that your customers can recognize you among your competitors. Is your branding strong? Does it make a statement? These are questions that you should be asking yourself or a strategic marketing company. If your branding isn’t connecting with potential customers then you won’t be either.
2. Make Your Web Presence Strong – It may seem disconnected to be thinking of improving your website to increase customer satisfaction, but in reality nearly 60 percent of American shoppers conduct some type of research before making the final purchase. There are similar statistics for customers that are looking into whether or not to visit a business in person or not. Make sure your website is clean, easy to navigate, and has a mobile version as well.
3. Use Customer Experience Surveys – One of the easiest ways to track your customer satisfaction is to ask your customers how you are doing. Customer experience surveys can be marketing on receipts, e-mails, and your company’s social media accounts. Ask your customers to give their honest feedback and reward them with a small token of thanks like a discount or free cup of coffee on their next visit. The data you will receive can help you make marketing decisions in the future because you will understand what is and is not connecting with people.
Connecting with existing and potential customers is crucial to growing your business. In order to do this you must be monitoring your customer satisfaction levels. Whether you choose to add more color to your logo, create a new and more user-friendly company website, or offer incentives to customers who fill out your surveys, you can rest assured that you will gain knowledge from each one. Once you understand what your customers want to see and how they like to be treated, you can cater to that and make sure they keep coming back for years to come.
