Passing by a digital sign is very common all throughout the country. After all, the average adult person living in the United States is actually likely to see as many as 300,000 different signs and advertisements over the course of just one single day. For the vast majority of people, seeing the average digital sign or other such outdoor sign is simply a part of life. And the digital sign and average billboard has a huge impact on the way that people buy and consume – and even just consider various brands.
First of all, it’s important to discuss just how frequently something like the digital sign is actually noticed. As a matter of fact, it is noticed likely quite a bit more often than many people might realize. After all, recently gathered data even shows that more than 70% of all people – nearly two thirds of them – living here in the United States will notice some of the more eye catching billboards and digital signs that they pass by.
And such a digital sign, as more and more billboards are becoming, can have a tremendous impact in the next actions of many people. Again, this is something that is more than supported by the data that has been gathered on the subject. This data shows quite clearly that more than 55% of all people (all adults, to be just a bit more specific) have learned about an event of interest to them for the first time on a billboard or similar digital sign. As a direct result of this, many people went on to attend that event. In addition to this, the exact same percentage of adults learned about something like a new restaurant that they later attended also from a digital sign or more traditional billboard, showing just how impactful a billboard or more modern digital sign can really and truly be. At the end of the day, selling products is also something that is hugely successful when a digital sign is implemented.
But the digital sign used as off site signage is not the only way in which the average digital sign can be implemented. After all, on site signage for businesses is just as important as off site signage, if not even more so, for that matter. Digital signs are a great way to make use of on site signage, as digital signs are quite hugely attention grabbing, especially when such digital signs are placed directly outside of the retail establishment in question. The use of such digital signs is backed up by the research that has been conducted on the subject. After all, such a use of digital signs has actually been found to bring in up to more than 7% more customers than would otherwise have been seen at any given retail establishment.
Of course, digital signs can be used for non advertising purposes as well. Digital signs for churches are also common, and such digital signs can share important information to the congregation of that church, as such congregation is likely to live in the area and even drive past that church on a regular basis – even for non church related purposes. In addition to this, school LED signs are another popular variety of digital signs seen all throughout the country in its entirety. Again, the population attending the school will almost always live close enough to the school to benefit from such digital signs being displayed with pertinent information in front of the school in question. Such digital signs might convey everything from important dates for the school to celebrations of student achievements. And digital signs like scrolling marquee signs make it possible to readily display more information than ever before possible on such a sign.
There is certainly no doubting the fact that signage is quite hugely important indeed. For many people all throughout the United States, the use of signage is something that leads to a great deal of influence in how we go about our day to day lives. Ultimately, signs of all kinds matter a lot – both off site and on site.