From resealable pouches to printed vacuum pouches to protein powder bags to even seasoning packaging, all types of packaging can be readily found just about anywhere you look here in the United States. After all, the typical grocery store has as many as 20,000 products within it, all of them competing for the attention of the consumer, the potential buyer. For this reason and many others, all types of packaging matter, from resealable pouches and beyond.
It’s important to stand out, as eye grabbing packaging (such as on resealable pouches) can draw in customers and therefore boost sales. After all, more than 65% of all people in the United States have stated that they have bought a product because of its eye catching design at least once. In addition to this, having packaging like resealable pouches that grab attention can actually garner some free advertising as well. This is due to the fact that more than 40% of all people would actually share packaging on one of their social media platforms if they found it to be particularly interesting. If a brand is particularly lucky, they might even share it on more than just the one social media platform, as most people have multiple in today’s day and age.
And the quality of the packaging, be it for resealable pouches or spice packaging or organic tea packaging, matters just as much as how eye catching said packaging is. After all, more than half of all people who have bought a product online have said that they would buy from that brand again if the product came shipped in premium level packaging. In addition to this, spending more time and effort (and money) on packaging can actually increase overall interest in a product or brand by an impressive amount – sometimes by as much as 30%, which is certainly no small number.
Of course, from resealable pouches to valve sealed bags to vegetable and fruit packaging, the actual content contained on the packaging is really important as well. For food products, this will include an ingredient list, something that will be very important for those with dietary restrictions of any kind. Nutritional information is also a must, especially for those who are trying to be conscious (or at least more conscious) of their overall health. And even sourcing can be a big deal, with more and more people looking to buy organically.
Reading food packaging is commonplace for customers of anything from resealable pouches to vegetable packaging and everything in the middle. After all, more than 80% of all people (around 85%, to be just a little bit more specific on the matter) read labeling to help them make purchasing decisions. If they find labeling to be lacking, it is lacking that they will pass a product over in favor of one that has, in their estimation, better labeling. In addition to this, it has also been found that nearly two thirds of all people now read each and every bit of food labeling that comes their way, something that helps them to make the best, most educated decisions about what they purchase and decide to put in their bodies.
Of course, labeling is also important for the fact that it tells you how to use and store a product, two things that can be very important indeed. Take, for instance, canned pet food (particularly of the dog and cat varieties). After all, such food cannot be stored in temperatures that are higher than 100 degrees Fahrenheit or lower than 50 degrees Fahrenheit before becoming unsafe for consumption. Having this information clearly spelled out on the packaging will help to ensure that the product is used correctly by the most possible people.
All throughout the United States and certainly well beyond it too, packaging of all kinds matters quite a great deal. After all, packaging serves a number of different roles, from an informational tool for customers to a marketing and advertising tool. Ultimately, the role of packaging is only likely to grow in the years that are ahead of us, something that will only push companies and brands to create better and more inventive packaging than ever before.