Social Media Marketing Is Not Something That Can be Avoided

All work is the avoidance of harder work.

This is probably the most true statement that you have ever read.

On a weekend when you absolutely have to put the last of the Christmas ornaments away, there are also so many other tasks that are ever so inviting. For instance, even though it is so cold you can not stand to be out for more than 10 or 15 minutes at a time, chipping away the three inches of ice on the driveway is more tempting than taking down the last 30 or so Santa Claus ornaments from the tree. And even on a weekend when your husband is available to take the tree itself down, you would rather tackle the pile of laundry you have avoided all week then roll up the last few yards of decorator ribbon that remains woven between the branches of that darn Christmas tree.

Perhaps, then, the secret to all motivation is to pair something you really need to get done with something that is far worse. Would you, for example, really be willing to get up and walk two miles every morning if you knew the only other alternative was to clean out the exploding craft cupboard in the basement? Likewise, would you stick to a healthy diet by cooking with the healthy produce and lean meats that you purchased and have in the refrigerator if the other lunchtime or afternoon task was mowing the yard?

Choices and consequences. Decisions and deadlines. If you are like most Americans you are likely an interesting mix of someone who is at one moment motivated to redecorate the entire master bedroom, but not interested in taking the three minutes it takes to make the bed and vacuum the carpet.

Small Businesses Need the Help of SEO Services

In the work place, choice and consequences, decisions, and deadlines matter as well. In fact, with all of the latest social media marketing strategies if your small business is not making the right decisions about SEO services you may be struggling to compete. Not a matter of avoidance, many small business owners simply do not have the time to interact with their online customers in a way that will create both interest and sales. And while there are some small clothing boutiques who can rely on a salesperson to post inventory items and list prices online, the fact of the matter is most successful small businesses really want to make sure that they are getting the results they need by outsourcing their SEO services.

The latest research indicates that social media sites and blogs now reach as many as eight out of 10 U.S. internet users, accounting for 23% of all time spent online. Without this presence, however, small businesses can lose out when it comes to the competition.

Large Businesses Also Require Skilled SEO Services

At the other end of the spectrum, large businesses also have to find a way to compete in an increasing challenging digital market. From organic content generation to encouraging customers to visit a showroom and see products for themselves, today’s SEO services provide the exposure that was yesterday’s television and radio advertising. There are, of course, some large corporations that have their own SEO staffs, but a growing number of businesses of all size understand the value of paying a monthly fee to an SEO provider.

When a business, wither large or small, understands that 74% of brand marketers saw an increase in website traffic after investing just six hours a week in social media, they begin to see why this is a task that cannot be ignored. Whether you are avoiding the social media platform all together or you are avoiding other work that you need to achieve because you are spending too much time generating social media content, it is often in your best interest to work with a team that can help you achieve your goals.

Home owners and business owners alike often find motivation for some tasks while they are avoiding others. No business today, however, can expect to succeed today if they are not getting the social media interaction that draws customers to your site, and into your store.

Leave a Reply

+