As with most industries, law firms have been affected by the rise of digital advertising paradigms and the information sharing revolution of the internet as a whole. Of course it’s in the best interest of your law firm to stay up to date on the best digital practices to promote, advertise, and convert clients. By utilizing effective search engine optimization (SEO) and pay per click (PPC) marketing tactics, you can ensure that your law firm does not get left behind in the rise of digital advertising. Follow our simple guide to inform yourself on how your firm can use SEO and PPC, and who you can consult to assist you in your marketing efforts.

PPC for law firms is a particularly effective advertising model. As the name suggests, pay per click advertising works to drive traffic to your website every time someone clicks on a relevant ad. Attorney website marketing is a rich field of discovery when it comes to this advertising model. While the basic concept is simple enough, the execution of a successful PPC campaign can get quite complex. It’s best to consult with professional attorney marketing services to make sure your ad dollars are providing you with the most value possible through pay per click advertising.

Website pop-up ads can still be effective, but they need to be done the right way. This is of paramount importance to the success of your campaign and the longevity of your website. Data from a Sumo study of nearly 2 billion pop-ups showed that the average conversion rate of a website pop-up is 3.09%. This number can be increased easily if the pop-up design is aesthetically pleasing and does not nag the visitor too aggressively. A good ad is balanced and tasteful, not pushy and overt. These are some things to consider as you flesh out your plan for web-based advertising, visitor conversion, and PPC for law firms.

Search engine optimization (SEO) will also be a major contributing factor to the success of your law firm’s digital presence. In short, SEO is the process of using keywords to drive traffic to your website. For example, if a client searches “Lawyers in my area” you want to ensure that your law firm shows up. With sound SEO strategies in place, you can be confident in your website’s popularity. Experienced professionals know all the ins and outs of SEO strategy. They know how to use keywords organically, and they know all the long-term tactics that drive growth over years. A lawyer SEO company is an excellent investment in this new advertising landscape. Trying to do it yourself often leads to stress, headaches, and mistakes that take many additional, unnecessary hours to correct. It’s best to hire someone to handle law firm search engine optimization for you.

In this new digital advertising landscape, it’s hard to know if you’re making the right moves. By hiring a company that specializes in PPC for law firms, you are securing your commitment to increasing your firm’s web presence both today and into the future.