Without a good sign your business is left to the winds of chance.
Doesn’t sound too promising, does it? While you can’t always predict the ebb and flow of the marketplace, you can put yourself in a better position to encourage more revenue. Some businesses lean toward advanced digital marketing strategies to put their website front and center, while others prefer word-of-mouth to carry them through their industry’s proverbial waters. A tried-and-true tactic that’s worked for decades? The good, old-fashioned business sign. This simple marketing strategy is how customers find your business, get talking and, most of all, start buying.
Whether you’ve recently replaced your church marquee or find yourself wondering as to the unique benefits of LED signs for business, the list below will make sure you’re covered for the rest of 2018.
Give Potential Customers A Helping Hand
What’s the first thing you think of when you consider a business sign? Is it a pretty logo to get people looking over their shoulder or perhaps an informative catchphrase to communicate your business’s intent? Turns out one of the most useful elements of a sign is also its most basic: help customers find your place of business. One study analyzing customer attitudes toward business advertisements found 35% of respondents admitting they wouldn’t have found a business at all if not for the sign. Another survey, conducted by Best Buy, found nearly 20% of walk-in customers dropping by from their sign alone.
Save Money On Your Future Advertisements
Marketing is a lot of work. You want to make sure you’re not just breaking even, but actually making money. With LED signs for business you can see yourself increasing the amount of customers dropping by without losing on precious green. The value of an on-site sign has yet to be beat, with one study finding the average on-site business sign is the same as 24 full-page newspaper advertisements. When you think about it, it makes sense. A sign only needs to be replaced once in a while, but it soon becomes a familiar part of people’s everyday routine. In fact…
Encourage Better Retention At A Glance
People are bombarded with advertisements day in and day out. This is precisely why you need to go the extra mile when setting up your electronic signs for business, because competition is only going to get more steep from here. A series of studies were conducted recently analyzing popular customer attitudes toward common LED signs for business as well as billboards. Nearly 60% of respondents to a poll stated they learned about a restaurant they later visited from a billboard. Another 70% admitted they frequently or occasionally make shopping decisions while in their car.
Switch To Digital Signs For Maximum Appeal
Are all signs made the same? Absolutely not. While all signs need to use a minimalist color scheme and promote a business’s intent as clearly as possible, some are just more appealing at a glance. LED solutions, such as a GSA LED sign or LED signs for schools, are estimated to achieve an impressive 50% penetration of the global lighting market in 2019. The appeal of LED lights are their bright colors and shifting letters, naturally drawing the eye and making them stand out against static images. When you combine digital LED sign boards with old-fashioned methods, success is just around the corner.
Always Put Your Signs In A Clever Location
You know that signs are a lot more affordable in the long-term than newspaper advertisements. You’re starting to more deeply appreciate the function of signs to both advertise your brand as well as guide people to your place of business. What else should you know to glean the full benefit of LED signs for business? Make sure to put them in a smart location. Over one-third of people look at an outdoor advertisement every time they go outside. Another survey also found nearly 85% of a business’s customers will either live or work within a five-mile radius.
Your business deserves better than a roll of the dice. Encourage success by getting the most out of your signs.
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