Any small business owner understands how difficult it can be to effectively market to new potential customers. Many of the marketing strategies that are available to small businesses are expensive and they do not return could results. Marketing efforts can be expensive, and small businesses expect to see results. Marketing is also necessary in order to expand the business and to attract new customers. Without marketing efforts, a company would be unable to provide awareness to local customers and they would likely not see much growth. Fortunately, there are many unique and cost effective marketing strategies available to small businesses.
Currently, 76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication. Print marketing often includes things like flyers, mailers and postcards. These may be sent directly to the potential customer?s home or they may be available on the counter or the window of a local frequented business. Digital communication is a newer method that is popular because of the emergence of the internet and cellular devices. Businesses may choose to reach their customers with Email or social media posts. These require fewer costs, not having to purchase envelopes or stamps. Also, many potential customers are spending a majority of their time on the internet, making it a great platform to reach potential customers.
Vehicle wraps can provide cost effective brand awareness to potential customers. Vehicle wraps are custom printed items that are branded onto your car. The vehicle wraps contain your logo, any company images and the contact information of your business. If you drive a lot, the vehicle wraps may be a very beneficial marketing effort. Because most cars are a single color, nearby drivers and passengers are sure to notice a vehicle wrap on your car. A surprising 48% of those polled viewed vehicle wraps as the most unique advertising medium available.
In addition to vehicle wraps, promotionally printed items may be a great marketing idea. People love free stuff, even if it has your company logo on it. 84% of Americans retain a company?s name when they receive promotional gifts with that company?s logo on it. It is a great marketing effort because it can stay in a potential customer?s home for a long time. The customer may not need your services just yet, but when they do and they see your calendar on the wall or your pen with your number on it, you are likely to be the first person they call. A vehicle wrap can also help customers remember the name of your business. When it comes to vehicle wraps and promotionally printed items, it is a great idea to have a catchy logo or a catchy business name to further help potential customer?s remember the businesses name.
If your business is a store front, you have the option of using custom hanging aisle signs or a custom canvas banner in front of your store. This notifies local residents that you are there, that you are open and what type of services or products you provide. It is important to have awareness in the community when you are a store front. 24 hour printing services may be needed when you notice you have run out of banners or business card marketing materials. Fortunately, 24 hour rush printing is an option at many printing companies.
Marketing is essential as a small business. Your goal is to continually grow and to offer your services and products to additional customers. Without marketing, customers will never know about you, and you are likely to not see any growth. Marketing can be expensive, but fortunately, there are cost effective marketing efforts available for small businesses that work. Small businesses will see results from vehicle wraps, promotional gifted items and digital media community outreaches. It is important to continue marketing efforts, even once the business seems profitable.