How Sending Mail Can Improve Your Vet Office’s Business

Rx veterinary products

You like receiving mail, don’t you? Maybe not bills or advertisements for places you do not frequent, but the other stuff. Letters, magazines, catalogues, cards, and reminder postcards can make a person’s day a tiny bit brighter. It is a sign someone was thinking about you, after all. If you are part of 63% of the population with a pet, even mail from the veterinarian’s office counts. For vet offices looking for a way to improve business, the personal touch could make a big difference.

Commonly, the only thing people leave a veterinarian’s clinic with is a maybe a note from their vet prescription pads, and of course a doggy biscuit. People are used to getting a bill in the mail from their dentist; their bank; why not stand out by sending the unexpected?

As many as 70% of people claim the post is more personal than a text or email (not more so than a phone call though). Another interesting bit of information is that about 39% of adults forget an important piece of information at least once a week. They forget to take the car in to the shop, or who is having a birthday, or how many ‘S’s are in Mississippi. A savvy vet office could easily make these numbers work for them. How?

The very first thing a clinic could do to welcome new clients is to send out veterinary welcome cards after the first visit. A card is more impressive than an email; they willingly payed for postage. But it does not have to be just one card, especially if the idea of sending out mailings is a new one. There would be many long-term patients getting the cold shoulder, having to rely on a hastily scribbled note off a vet prescription pads if that were the case.

It may sound slightly silly, but veterinary holiday cards can be a big hit. People, especially pet owners, delight in animals taking part in the festivities. A simple greeting card during the holidays shows a special attention to details. On the other end of the spectrum is pet sympathy cards for veterinarians, sent to those who have gone through the process of losing a pet. It is the thought that counts.

Cards come across a range, from vet prescription pads to ones that offer a simple greeting or veterinary reminder postcards which are more functional. The point is that people like to receive a real tangible reminder that they are a valued client. The little details can make a difference in the number of times a veterinarian office is recommended.

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