How Often Does a Package Presentation Influence Your Purchase Decision?

As many individuals and businesses reevaluate the packaging that they use on a daily basis, it is important to note that packaging is the third largest industry in the U.S. Although there re many times when the packaging also provides important marketing materials, it is even more important to note that a number of consumers are extra careful about selecting their purchases based on the most environmentally friendly packaging choices.

From trendy coffee shops that only use compostable straws to grocery stores that five a five cent credit to shoppers who bring in their own cloth bags, there are many times when companies get a real boost in their customer base when they implement earth friendly practices. On the flip side, of course, there are many times when a company can fall victim to a significant backlash when they are not promoting earth friendly decisions.

High Quality Dry Transfers Are Used on a Number of Varied Products

From warnings about hot surfaces to poisonous chemicals, there are many times when high quality dry transfers are a part of a business. Whether it is equipment that employees are using or items that customers may come into contact with, these rub on transfers are important. Aside from permanent equipment that is used in many businesses on a daily basis, there are also many kinds of packaging decisions that companies of all size need to make. And while many of these may seem rather random, the fact of the matter is that there are thousands of dollars spent on everything from custom shrink wrap labels, sandwich packaging mockups, and cosmetic packaging. Serving several purposes, including marketing, safety, and theft prevention, many packaging decisions are very expensive. A mistake early in the process means that a company may have to deal with a problem for a long time or spend even more money making corrections.

The latest research indicates that as many as 52% of consumers around the world make purchasing decisions partially based on whether packaging shows a brand making a positive environmental or social impact. In fact, many businesses have reported up to 30% increases in consumer interest after showing strong attention to their product packaging. When, for instance, you let consumers know that your packaging is made from recycled materials you send a message that you care about more than just profits.

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