We live in a world of instant gratification. People want to be able to consume and absorb content with little to no effort on their part, so how do you market to the general public if your business works within a complex or subtly nuanced industry? Through explainer videos, of course.
Around 97% of marketers claim that videos help increase user understanding of their product or service. Explainer videos are designed specifically, as their namesake suggests, to explain some of the hard-to-grasp aspects of their utilizations or purposes; they capitalize on consumers’ short attention span to offer them as much information as possible, in the simplest format possible. The following three industries can benefits greatly from their implementation by an industrial marketing agency.
- Financial: People have always found managing their finances to be overwhelming and confusing. As a result, many have inherent defenses in place to resist thinking about money at all. Your job is not only to explain how your service or product can help them, it’s to establish a trustworthy relationship that they feel comfortable engaging with. For example, show, through your explainer video, how your company’s products can play a role in their lives. An emphasis on storytelling will also keep them riveted until the very end.
- Healthcare: Navigating the medical and healthcare industry can be as frustrating to people as doing their taxes; there are a number of forms to consider, insurance to figure out, and the fact that every person’s situation is different makes an explainer video absolutely required. You and your company have the ability to set their mind at ease and lay out all this complicated information in an easy-to-absorb way.
- Technology: Staying up-to-date in an industry that’s always changing can sometimes feel futile for those who are less technologically-inclined. Animated explainer videos allow for complex and dynamic ideas to be absorbed without any fuss or confusion. Since people are largely visual learners, they’ll also ensure that your product sticks out among the competition in their mind.
Industrial consulting agencies specialize in MRO consulting. When you employ the services of a professional company that has extensive experience researching effective marketing services, you’ll see the number of your marketing resources climbing. If you decide to hire an industrial marketing agency, and allow them to produce explainer videos for your site, there will be a remarkable change in consumer behavior.