What is the first thing that you do when you walk into your favorite retail space?
If you are like many consumers when you visit your favorite stores you are immediately on the lookout for the sale signs. Even when your attention is initially grabbed with the brightly colored summer outfit at the front of the store, your eyes are likely still scanning the rest of the space looking for your favorite clearance rack. In fact, there are many shoppers who are disciplined enough to skip by any full priced item, no matter how bright and colorful it is, and only look at the items that are highlighted on the bargain racks in the store.
Even in today’s digital age, consumers still rely in store signs, business marquees, other kinds of custom retail displays.
With the right kind of sign stand base, retailers can mark the items that they want to highlight without losing any valuable floor space. For example, a pallet sign stand base is both sturdy and easy to disguise. the pallet itself can slide underneath a table display while at the same time making sure that the necessary information is easy to spot.
Consumers are funny creatures. For all of the latest technology that they are connected to, for instance, they still have a difficult time staying away from a brightly marked sale sign.
There is just something about finding a sale rack in the store that cannot compete with online shopping. And while there are many reasons for businesses of all sizes to make sure that they have a strong internet and social media presence, none of these are reasons to ignore the need for identifying signs on location. From a s powerfully designed neon sign on the side of a building to markers for merchandise in the store itself, shoppers depend on the visual clues that traditional signage provides. Simple plexiglass sign holders to metal display stands, it is important that your signage help customers identify that areas that might be of interest to them.
The latest research indicates that somewhere between six and 10 purchases in a store can be classified as impulse purchases, many of which are inspired by an in store sign. The fact that shoppers make 82% of their purchase decisions in the store is just one more reason to make sure that you invest in powerful signs. maillots foot pas cher maillots foot pas cher maillots foot pas cher