For many people, going to the grocery store can be a stressful event indeed. After all, there’s a lot of stimulus to be found at the typical grocery store, as well as many people. With as many as 20,000 products in your typical store of this nature, it’s no wonder that the pressure to choose among them gets to many people. For this reason (and others), more than 65% of all people have chosen at least one product simply because it was eye catching. Choosing the products that stand out to you is part of the shopping process for a great many people, and shows, in part, the power of good packaging.
Commercial food packaging bags come in all shapes and sizes. You’ll find commercial food packaging bags in the form of resealable pouches, but you’ll also find commercial food packaging bags taking the shape of printed vacuum pouches. Commercial food packaging bags might even look like valve sealed bags. In some cases, commercial food packaging bags might even be synonymous with organic paper bags. It all depends on two things: the product being sold and how the brand and larger company are choosing to package it. And the use of commercial food packaging bags of all kinds is a very important thing indeed.
For one thing, the eye-catching factor is, as described above, hugely important indeed. And this ability to catch the eye of the consumer extends even the past the ability for a company to draw in the customer in the actual grocery store. In the age of technology, it is much more than that. This is due to the fact that more than 35% (around 40%, to be just a bit more specific) of all consumers will actually share a product on social media if they find the packaging for said product to be particularly interesting). This, of course, exposes the product to a much larger audience than what would have otherwise been possible, garnering a significant amount of what is essentially free advertising for the brand of said product.
And quality matters too, no matter what kind of commercial food packaging bags you might be talking about. While quality is important for all packaging, it has been found to be particularly important for online goods being shipped throughout the country – and perhaps even outside of it. After all, the data that has been gathered on this subject is quite persuasive indeed, showing that more than 50% (around 52%, to again be just a bit more specific) of all consumers would be willing to make a repeat purchase to a brand if they found that the quality of the packaging was high.
The information that is included on all kinds of packaging like commercial food packaging bags is also critical. After all, more than 80% of all customers make at least some of their purchasing decisions based on the information contained on packaging for products that they consider. And nearly two thirds of all customers are reading each and every food packaging label that they come across. But what should food packaging contain on their labels?
For one thing, nutritional information is critical, as this will help people to make better and more healthful food choices. Ingredient lists are critical as well, for the above reason as well as to alert those who have allergies and dietary restrictions to the presence of an ingredient or even a number of ingredients that they are not able to consume. Product information like sourcing can be important as well, especially when it comes to organic food packaging. And high quality copy can draw in a consumer as well, making them far more likely to buy a product than if the packaging was not engaging in any way at all. Instructions for preparation can also be very much important, as people are only likely to buy products that they are able to readily use – or readily figure out how to use, as the case can be.
At the end of the day, there is no denying how critical the role of packaging has become. In the future, this role is only likely to continue. We might even see it grow.
