If you’ve walked down a busy street these days, it’s hard not to notice all kinds of signage, especially signage bordered by LED lighting. Technological advances have made electronic signs for business easy to spot and there’s no doubt they work. Good signs stand out. Good signs are effective. Good singage grabs a customer’s attention.
Need further proof?
- 35% would never have discovered a business had it not been for a sign
- 71% of people read messages on both traditional and digital billboards
- 58% of adults became interested in an event they wanted to attend after reading a billboard
- 32% of people visited a retailer who’s billboard they saw within a week of seeing it
As you can see signage, if done correctly, works extremely well and makes customers take notice. In some cases, signage is more effective in getting a customer’s attention and keeping it than posting something on social media. If your company is looking to use