Are You Looking for a Way to Strengthen Your Digital Marketing Plan?

You are a midwestern real estate agent and you are looking for a writer to do monthly posts on your blog. You read time and time again that organic content will increase traffic to your website and to your social media posts, but you do not have the time to complete these tasks on your own. Scheduling showings and open houses is time consuming, and while you want to up your online presence you have realized that although you want to be even busier, your plate is nearly full right now. Currently, your website has a lot of traffic, mostly people who are looking at new home listings. These people are specifically looking at residential homes, not commercial properties.

You need someone to write original content for the blog. This content does not need to be all about real estate. The blog will be a local resource about real estate, including buying and selling a home, local events, new restaurant openings, and other topics. You have decided that if it is interesting, and if it is local, you want it on the blog.

Experienced and Versatile Writers Create Great Organic Content

For example, you may be asked your writer to create a post about renting a storage unit in the area. That writer would be asked to call a few storage companies in the area and ask about their rates, policies, and amenities. The writer would then write a post about what they discovered, perhaps even offer advice and tips on how to make the vest rental storage decision. You know for a fact that your contracted person would be writing two to four blog posts every month. Some of these blog posts may be pretty simple, while others may require more work. You will need to rely on the writer to research and generate topic ideas. You will likely be providing some ideas but you are looking for someone who can do the research and come up with topic ideas on their own. This is very important.

By looking over writing samples you hope to find someone with experience writing compelling content, someone who has excellent communication skills using email, Skype, phone, and other platforms. Of course, you will need someone who is known for their attention to detail and is able to research a topic and come up with recommendations and conclusions. It will also be essential that this person is not only a self-starter, but also a go-getter, and it is imperative that they are able to work independently, starting and finishing projects without much guidance.

When Writing Is Not Enough
Even with the strongest skills, a content writer may not be all that a growing business needs. In today’s world where so much of what consumers rely on is visual, it is also essential that a business of any size have graphic art installations, logos, and other online features that work together to create the most cohesive branded environments. The best way, of course, to build a brand is to allow a marketing expert to come in and start from the beginning. Taking the time to interview the current owner or leader, as well as key employees will allow the marketing team to understand all of the facts that are needed to create not only engaging branded environments, but also ones that accurately portray the culture of a company.
A signature color or color scheme for a brand boosts brand recognition by as much as 80%, so the best branded environments include designating colors that will aid in the desired office branding. A branding that will lead to customers, congregation members, patients, and client who will, within a few seconds of seeing those colors, recognize the name and intent of that company, church, hospital, or law firm.
The latest research indicates that It takes 10 seconds for people to form an impression of a brand, and it takes five to seven brand impressions before someone remembers branded environments. From the writing to the entire rest of the marketing package, professional digital content providers can help a business of any size compete and, ultimately, succeed.

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