How often do you think about the power of a sign?
If the answer is ‘not too much’…that’s actually, believe it or not, a sign! An effective sign needs to blend seamlessly into the background, even as it informs passerbys of what services or products they might be interested in. Your custom posters and custom decals need to blend graphic design, typography, and simple color schemes for an impressive whole. It’s possible to add some eco-friendly benefits to the mix. Figuring all this out is best done with skilled designers on your side.
It’s probably been a while since you took another look at your signs. Here’s what any billboard or sign should be giving you in 2019. From personality to pure ROI, there’s a lot to enjoy.
Express Your Business’s Personality And Core Message
What does your business do? How do you stand apart from your competitors? Your advertising displays need to get across these simple facts and fast, as it only takes a few seconds to form a strong first impression. A recent study only continued to push this point, finding 85% of people surveying either agreeing or strongly agreeing ‘a sign can convey the personality of a business’. It’s not just one sign you should be focusing on, either.
Vary Your Sign Presence For Increased Sales
Do you have any canvas prints alongside your billboard? How about in and around your shop? Sign presence is a curious thing, as it operates both at a glance and with increased scrutiny. Several studies conducted by Brigham Young University looked at the benefits of in-store signs and how customers respond to them. They found that merchandise with a sign outsold merchandise without a sign by 20%.
Help Customers Find Your Place Of Business
Now for one of the least obvious elements of a sign…just helping businesses find your store in the first place! Skilled designers can walk you through not just the design phase, but factors relating to location and placement. Half of all customers who enter a business do so because of the signs. This means putting your eco friendly banners somewhere with a lot of foot traffic. It’s also recommended you don’t put them too far from your place of operation, as many of your customers will be local.
Save Money On Your Marketing Services
Here’s one element that will no doubt perk you up. A few well-placed signs can actually save you money. The value of on-site signage is equal to 24 full-page newspaper advertisements in a year’s time. Additional studies have also found up to 70% of people will actively read and remember messages on roadside advertising. There’s a lot to gain from your signs, but only if you employ the efforts of skilled designers.
The Benefits Of Hiring Skilled Designers
It’s time to design your own sign to bring out 2019’s true potential. A well-placed sign has the ability to expose local consumers to your brand between 50 and 60 times per month. They will save you significant money compared to newspaper advertisements and go a long way in helping local customers find out where you are. They should be mixed alongside custom foam boards and window signs for a more accommodating approach. Slowly, but surely, you’ll start seeing the results you need.
A good sign shouldn’t be thought about too hard…at least, on the customer’s end! Hire some skilled designers this year and experience this wisdom first-hand.
