There are two kinds of people in this world: people who claim that bigger is always better, and people who know how ridiculous that sounds.
When it comes to most things, bigger is not always better. This also applies to trade show exhibits. Don?t underestimate the power of a super creative, small trade show booth. Believe it or not, you can pack a big punch no matter how big or small your space because when it comes down to it, planning, enthusiasm, and an engaging custom exhibit design are all more important than size.
Actually, a lot can go wrong with a big booth. You can make any number of mistakes while maintaining a trade show exhibit design in such a large area. For one thing, you may feel the need to fill all that space. This would be a bad idea. Too much text and too many images are distracting and overwhelming. Naturally, you want some number of graphics to communicate your message, but the best thing to do is to let your product speak for itself. Experts advise trade show exhibit designers to leave 40% empty space. This may seem like a lot, but it will spare your visitors a headache.
Building large custom exhibits can be pricey. If you don?t need that much room to display your product, don?t waste your money. You can save thousands of dollars by downsizing without sacrificing quality or visibility.
One way to increase your small booth?s ?wow factor? is by including an interactive component. An interactive exhibit design engages the audience, making your exhibit far more memorable long after the trade show is over. Give it a try and you?ll see ? you don?t need a big booth to impress your potential consumers, just a big presence.
