Outsourcing your business’s printing services may seem like a great idea, and for the most part it is. However, before you take your business to a digital printing company, it’s important to know a few basics of design.
While you don’t have to be a professional graphic designer, it’s always a good idea to have some prior knowledge and skill in the subject when you hire any digital printing companies. With these four tips, you should have a good base to work with.
Observe and Analyze
The first step is to watch and learn. Take a look at your company’s previous print designs and decide if they’re good or bad. After you separate the good from the bad, you need to identify what makes them good or bad. From there, you can learn what you need and want to incorporate into your next designs.
Pay Attention to Alignment
No matter how busy a design is, the one unifying factor that makes a print appealing is its symmetry. If a design is symmetrical, it becomes more aesthetically pleasing to the human eye, so be sure to pay attention to which designs catch your eye on the street and note whether they employ symmetry or not.
Choose the Right Fonts
While aesthetic is important, nothing is more important on a print than readability. Taking a design to a printing service and sacrificing readability for style is a fatal mistake. It’s okay to forgo the fancy fonts for a less flashy one that your consumers can actually read! Never underestimate the power of a good, clear font.
Unify Your Colors
When creating a print design, colors that contrast may seem like a good idea, but in reality, they’re jarring to viewers. Staying within the same color family can add a little bit of contrast, while providing a sense of uniformity at the same time.
Most digital printing services are willing to work with you to create a successful design, which is an offer that you should take advantage of. It’s important to learn the basics on your own, but there’s no substitute for learning directly from a professional.