Every business owner wants to increase the popularity of their company. However, it can sometimes be tough to consider how an industrial business can appeal to broad range of people. It’s important that industrial businesses focus on the right type of marketing efforts. Many companies have turned to the help of industrial marketing services to help solve this problem. One of the most popular recommendations by these companies is to utilize the power of video marketing. With that in mind, here are five benefits of using videos as part of your marketing campaign.
- Great Explanation Method
Let’s face it, certain topics in the industrial world are a bit hard for everyone to understand. More specific industrial topics might need further explanation, even for industry professionals. Statistics show that 97% of marketers surveyed felt that video has helped users to better understand a service or product. Another study found that an overwhelming 98% of those surveyed have watched videos online in order to learn more about a product or service.
- Both Desktop and Mobile Users Love Videos
Statistics show that the average person watches about 90 minutes of online video throughout a typical day. It’s important to understand that these people are likely watching certain videos on mobile devices. One study found that 90% of those surveyed have watched videos on their respective mobile devices. In the past, computers were the main method of accessing the internet. However, the invention of smartphones and mobile tablets have changed how people get access to digital content. That being said, certain mobile users aren’t going to want to scroll through long pages full of text. If you want to appeal to both computer and mobile users, it’s wise to start creating videos.
- Proven to Increase Conversions
Whether you’re selling a product or service, it’s crucial that you convert visitors into buyers. With that in mind, video marketing is a great way to accomplish this goal. One study found that adding a video to your website can increase conversions by an estimated 80%. Whether you’re creating informational or sales content, a video is a great way to reach your intended audience.
- Shows Your Company is Modern
Statistics gathered from Wyzowl’s Video Marketing Statistics Survey found that 81% of companies are currently utilizing video as part of their overall marketing strategy. Considering that statistics, it’s likely that many of your competitors are using videos as well. With that in mind, you’ll find that including video marketing into your company’s growth strategy is a wise decision.
- Great for SEO Efforts
Search engine optimization or SEO is the process of making a website appear higher in search engine results. Considering that, seeing positive results from SEO can take some time. With that in mind, you’ll find that major search engines including Google love displaying videos in their search results. One reason for this is that YouTube is actually owned by Google. Therefore, working with the right co-op agency to create professional videos might end up giving your web traffic quite a boost.
In conclusion, video marketing should be an important part of any company’s growth strategy. If you’re wanting to increase awareness of your company, it’s wise to partner with a co-op agency. These agencies provide a wide range of marketing and consulting services for a company. With video marketing increasingly becoming more of an essential marketing tool, it’s wise to have the help of digital professionals on your side. With that in mind, consider contacting a co-op agency in order to set up some kind of consultation.