Were you aware that signage can make a significant difference in the amount of business you receive? A recent survey found that if it hadn’t been for a business’ signage, 35% of its potential customers wouldn’t have discovered that business. According to studies, when a business adds or replaces their sign, particularly with a larger store-front wall sign, their revenue can increase by up to 7.7%.
If you’re in the restaurant business, for example, it would be an excellent idea to have a billboard or an outdoor LED display. In addition to providing information about your location, you could also announce special menu items on a scrolling marque sign. This could be located on-site or in close proximity to your establishment. A poll showed that 58% of its participants discovered a new restaurant due to seeing a billboard when they were driving. Due to this, they later dined at that restaurant.
You may already know that most of your existing or potential customers live or work close to your business. According to a recent poll, 85% actually live or work within five miles of the locations where they shop or dine. Given this, having effective signs are important to reinforce a business’ presence. The poll respondents also reported that they often or sometimes made their shopping decisions while driving, which was the case with 68% of the participants. When existing or potential customers see your unique sign on a regular basis, it’s likely that they are more likely to visit your business.
Electronic signs for business can attract a considerable amount of attention. This is especially the case when they’re full color LED signs. When it comes to your advertising budget, you may be interested to know that on-site signs can bring you a significant return on your investment. In fact, a single on-site sign is the equivalent of running 24 full-page ads in a newspaper every year.
If you’d like to learn how to have an LED sign installed at your business, just contact your local distributor. There are quite a few options available, which includes scrolling marque-style signs. You may also want to discuss the benefits of having a custom sign made. Once you replace your existing sign with a new one, there’s an excellent chance that you will notice the difference in a short period of time.
