All businesses, big and small, need advertising and messaging so that they can reach out to customers and consumers, including loyal ones. Today, companies often make use of online marketing such as good website design (including SEO work) and even dedicated social media accounts, but that’s not all. Even the Internet has not made traditional signs and physical displays obsolete; rather, most modern businesses take both routes. A business may hire a web design firm for the online marketing campaign, while that company will get a variety of signs and displays for physical advertising efforts. The topic of web design is distinct from physical signs, though; a business may make use of digital signs, custom retail displays, and even brochure display racks to draw in the crowds. Most Americans spend a lot of time on the Internet, but they still go outside often for business and pleasure alike. While these consumers are out and about, they will see signs and ads everywhere.
The Power of Signs
Many studies and a lot of research goes into developing newer and better advertising methods, and the numbers often show that signs are as potent as ever, Internet or not. For example, a typical business will have 85% of its intended consumers and customers living within just a five-mile radius of that business, so signs and displays will do some highly efficient work in that zone. A person may see signs and that company’s brand name 50 to 60 times per week, plenty of exposure. What is more, the value of on-site signage is similar to that of 24 full-page newspaper ads per year, and many consumers will get a strong first impression of a business based on its sign. Many consumers, when surveyed, say that they went into a business because they saw an attractive sign.
A sign, if it is prominent, well-made, and clear in its message, may draw in a lot of crowds. Many consumers believe that a sign’s quality and personality will reflect that of the business, so a high quality sign will encourage customers about what sort of service and goods that company can provide. By contrast, a sign that is ugly, shoddy, or confusing or unclear will draw in few people, as they may get a bad impression of the business that put it there. But what about the variety of sign and display types out there? Businesses have many options to choose from.
Get the Right Types of Displays
A business may make use of brochures on display racks, or even a kiosk that people can interact with. These are common in shopping malls and hospitals, or even at carnivals. Meanwhile, a larger business may make use of digital displays, some of which can be quite large. A digital tower is an upright cylinder with electronic displays on it, often wrapped around the entire tower to show its contents to all passing people. Display tower space may be rented, or a business may build its own tower. An interested business owner may search “digital towers portland rental”, for example, if they live in the Portland area and want to rent ad space. Searching “digital towers portland” can be narrowed down, such as entering “digital towers portland” and the business’s ZIP code or general area. Or, “digital towers portland rental space” can be narrowed down to find available digital tower rental space that fits the company’s budget. After all, ad space of any type costs money, even on the Internet, so a company will take care to find ad space that fits its budget but will each a sufficient number of customers.
Electronic displays may also be used for smaller businesses, such as a small-scale screen that shows animated visuals to anyone who passes by. Any graphic can be programmed into these screens, which also have the benefit of showing up clearly in rain or at night. Neon signs are also easily seen at night, which is why night-based businesses such as clubs, movie theaters, and bars often use them. Businesses who are open at night may also have lighting rigs set up on front window displays so that the items inside are easier to see. This may be done for clothes, jewelry, electronics, and more.
