Customers are created from your signs, well before they step into your store or pick up a product. What are you telling them every time they walk by?
It doesn’t matter if you’re a grocery manager or a small business owner. A good sign will go a long way in cultivating that repeat customer base you need to thrive. Merchandising solutions come in many shapes and sizes today, able to be tweaked down to the last little detail. You can try your hand at custom retail price tags to give your store a little bit of an edge. You can pair them with branding control or last minute promotions to entice curiosity.
It’s a mixture of creativity and classic staples. Let’s see what your signage could be missing this year and how you can go about fixing it.
On-Site Signage Remains The Most Affordable And Effective Marketing
There’s a reason why the on-site sign rakes in so much money. It saves you a lot of effort reaching out to prospective customers, for one, and also helps to guide visitors to your store. It’s also the first mode of contact many will have with your business, well before they walk inside or see a commercial. An interesting Best Buy study found nearly 20% of visitors dropped by based on the sign alone. What is on-site sign telling customers every time they walk by?
Most Customer Purchases Are Impulse Buys, Not Planned Choices
A major reason to switch up your grocery store signage is to encourage more impulse buys. These actually constitute the majority of purchases in a store, contrary to popular belief, and can see you exceeding even your generous monthly estimates. One study showed nearly 70% of American consumers made a purchase because a sign caught their interest. This is especially true for grocery store shelf labels that are updated on a rolling basis. Overall, six out of 10 purchases in a store will be classified as an impulse buy.
Priced Products Fare Much Better Than Bare Merchandise
Make sure to keep communicating your products throughout the store. The function of signs isn’t just to tell customers basic information, but guide them around the building in a natural, flowing way. Several studies — including a notable one from Brigham Young University — showed merchandise with signage fared 20% better than merchandise without. Retail price tags, banners, and standing signs are just a few you can use to keep customers accommodated. Failing to update these can cost you precious seconds in forming a solid first impression.
Retail Price Tags Should Be Changed On A Dime
Do you often let your signs linger throughout the week? It’s time to step up your game, as common marketing knowledge dictates useful information should change on a dime. When there’s a new limited-edition sale customers need to know about or a minor discount, changed retail price tags will go a long way. According to a recent study by Marketing Support, Inc. and Leo J. Shapiro And Associates, one-third of all consumers will make a sizable impulse buy every week. If they don’t know about a relevant change that impacts them, how can you make that essential final sale?
It Never Hurts To Update Your Marketing Presence Regularly
This aspect of marketing can’t be emphasized enough. A strong sign presence is a relevant sign presence, which means switching up your retail price tags and various in-store marketing regularly. Around 95% of all retail sales will take place within the confines of a physical store, according to recent studies. One study even asked retailers about the most important in-store marketing tactics, finding 55% recognize the importance of responding quickly to competitor’s pricing changes. How will you cultivate more repeat customers?
By staying dynamic, creative, and proactive. See what swapping out your old retail price tags or updating your on-site sign can do for business this year.
