As a small business owner, making sure your business or storefront is visible can be a challenge. If clients and customers can’t find your location, you can’t grow your business. Perfectly designed custom signs are the best way to help both current and future clients find your storefront. However, creating the best business sign designed to attract new customers can be a challenge. Here are a few things to keep in mind when designing your business’s outdoor signs.
Make Sure It’s Eye-Catching
Business signs are your opportunity to show off your business’s brand and message. They need to be eye-catching enough to attract traffic from the road and direct people to your storefront immediately. Don’t be afraid to request bright colors and consider incorporating the colors from your logo to create a cohesive theme for your business.
Think About Placement
Custom signs have the most impact when they’re visible from the road. In fact, approximately 50% of shoppers go into a business because they saw the sign as they drove by. Outdoor signs need to be easy to read from a distance. Consider maximizing the available space above your entrance and if you’re in a shopping center, include a smaller sign as part of the shopping center’s marquee right by the road.
Keep It Simple
It may seem counterintuitive, but the more complicated a sign is, the less likely people are to notice it. It’s best to keep custom signs simple. Pick a font that’s clean and easy to read. Print the design on a good contrasting color that makes the letters bold and vibrant. If you choose to incorporate your logo on the sign itself, make sure it doesn’t detract from the readability of the letters.
Consider When Your Business is Busiest
During the day, any type of sign can be easily read from the road. However, if the bulk of your business happens at night, that sign needs to be backlit. When speaking with your sign company, discuss your lighting options and make sure the fonts and colors look great with both natural and artificial light.
Custom signs are a simple way to make your business stand out from the competition. Not only will they help customers find you in the first place, but they also make your business look more professional, inspiring confidence in your services. Start the design process today and see how a quality custom sign can make all the difference for your business.
