If you’re looking anywhere in the United States, you are likely to see some type of a sign. After all, the average person who is living in this country is actually likely to see as many as 3,000 signs and other such promotional advertisements over the course of just one single day in just about any part of the United States. For many people, signs have become a more important part of life than they even realize, as these signs can do a lot of things, from influencing decisions to introducing new options.
For one thing, billboards are particularly critical to just about any marketing strategy out there. In fact, more than 30% of all people notice just about each and every billboard or other such off site signage that they pass by, while more than 70% of all people will notice at least some of the signs that they pass by. And as very nearly 70% of all people will make at least some shopping decisions while they are still in the car, the impact of this can be quite tremendous indeed. In fact, this is again yet another thing that is backed up by the data that has been gathered on the subject, data that shows that more than 55% of all adult people in the United States have found a new event worth attending from a billboard, with the exact same percentage of people also finding a restaurant establishment that they also later visited.
Of course, on site signage is truly just as important as off site signage – and, in some cases, perhaps even more so. For instance, it has even been found that the presence of on site signage at any given retail establishment is something that is the equivalent to taking out as many as 24 full page advertisements (and likely full color ones too) in a local newspaper. For a great many businesses, therefore, having on site signage is quite critical indeed to the overall success of the venture. And there is very much data that can back this up. For instance, even fully priced objects will sell up to 20% more when on site signage is used to at least some extent. This study, conducted by Brigham Young University, has been corroborated by a number of other studies as well, giving it even more credibility with the passage of time. And fortunately, on site signage can come in many different varieties too, something else that should be taken into consideration when it is employed – but something that makes this type of signage quite widely accessible by places of business all throughout the United States.
And there are many types of signs that are not set up for the purposes of advertising at all, but instead to convey information that has been deemed to be important. For instance, the typical school marquee sign is a type of school sign board that has become quite popular indeed. A school marquee sign, from scrolling marquee signs to the more traditional school marquee sign, can be found in front of just about every school out there nowadays, thanks to the fact that information has become easier to present on a school marquee board then ever before. After all, many a school marquee board has become school electronic signs, and more information can be fit on them, rotating, than ever before. Students and their parents alike can learn hugely important information from just about any school marquee board, as such boards will convey announcements as well as important dates, such as dates when the school will be closed and dates of student events or performances, such as that of the typical student band concert. An average school marquee board can also be used to highlight a variety of student accomplishments as well, making the use of a school marquee board a hugely multifaceted one indeed.
Aside from the school marquee board, other informational signs also exist. Consider signs for churches, which can be found just about everywhere that you look. Signs for municipalities and signs for government buildings are also widely popular, and not to be discounted in their overall importance. All types of signs really do matter.